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Selling Your Business

People Thought Google and Adobe Would Crush My Startup. Actually, They Gave Us Our Biggest Breaks….

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » For most tech entrepreneurs, it’s an “Oh, sh*t!” moment when Google, Amazon or Apple enters their market space. These giant companies have more money, more people and more room for ...

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Marketing Growth Hacks for the 'Fake News' Era…

In this “fake news” era, entrepreneurs are facing a growing problem among consumers: credibility. Edelman’s 2017 Trust Barometer reported a global drop in trust across businesses and media. And millennials surveyed are especially skeptical. The McCarthy Group’s Engaging Millennials: Trust and Attention survey found that only around 10 percent of ...

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Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them…

A buyer persona, according to the Buyer Persona Institute, “tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves.”  Related: The Science of Building Buyer Personas (Infographic) The value of creating buyer “personas” for B2B marketing and sales has ...

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